Custom comparison
Zerodha vs Dhan vs Upstox
Built from live entity records — same tables as our curated reviews. Highest editorial rating here: Zerodha.
Highlighted rows differ between columns.
Differences only4.6/ 5 | 4.4/ 5 | 4.3/ 5 | |
|---|---|---|---|
| Best for | Cost-conscious DIY investors who mainly buy-and-hold stocks or trade F&O occasionally. | Active F&O and intraday traders who live in charts. | Mobile-first traders and developers who use trading APIs. |
| Account opening | ₹0 (free) | ₹0 (free) | ₹0 (free) |
| Annual maintenance (AMC) | ₹0 first year, then ₹300/year | ₹0 lifetime | ₹0 first year, then ₹300/year |
| Equity delivery | ₹0 | ₹0 | ₹20 per order |
| Intraday | ₹20 or 0.03% per order | ₹20 or 0.03% per order | ₹20 or 0.1% per order |
| Options | ₹20 per order | ₹20 per order | ₹20 per order |
| Futures | ₹20 or 0.03% per order | ₹20 per order | ₹20 or 0.05% per order |
| Mutual funds | ✓ Supported | ✓ Supported | ✓ Supported |
| IPO | ✓ Supported | ✓ Supported | ✓ Supported |
| US stocks | — | — | — |
| Fees & pricing score | 4.8/5 ★ | 4.5/5 | 4.4/5 |
| Trading platforms score | 4.7/5 ★ | 4.7/5 ★ | 4.3/5 |
| Customer support score | 3.9/5 ★ | 3.8/5 | 3.7/5 |
| Research & education score | 3.5/5 ★ | 3.0/5 | 3.0/5 |
| Ease of opening score | 4.2/5 | 4.4/5 ★ | 4.4/5 ★ |
Highlighted rows differ. “Confirming” means we haven't re-verified that figure yet — check the official pricing page.
4.6/ 5
Zerodha remains the benchmark discount broker: unbeatable for delivery investors, transparent flat pricing for traders. Beginners wanting hand-holding may prefer a full-service app.
What we like
- ₹0 equity delivery brokerage
- Simple flat ₹20 intraday/F&O pricing
- Mature Kite web + mobile platform
- Strong Varsity investor-education library
- Free account opening
Watch out for
- ₹300/year AMC after free first year
- No research-advisory for beginners
- Support can be slow on volatile days
4.4/ 5
Dhan is the most trader-polished newcomer. Long-term buy-and-hold investors lose nothing by staying with Zerodha/Groww.
What we like
- Excellent options-trading and charting UX
- Free account opening, zero AMC positioning
- Trader-first feature velocity
- Clean modern interface
Watch out for
- Young broker — shorter track record
- No US stocks or advisory
- Mutual-fund experience is secondary
4.3/ 5
Upstox is a solid low-cost alternative to the big two, especially for API users. Confirm current AMC and plan details before opening an account.
What we like
- Free account opening
- Fast Pro web + mobile platforms
- Good API for algo traders
- Competitive flat pricing
Watch out for
- AMC and platform nuances change often — verify
- Support quality is inconsistent
- Margin-trading funding costs add up
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How we research. Every fee on this site carries a source and a verification date. Data is re-checked against official broker pages; read our editorial methodology. LetsInvest is a research publication, not a financial adviser — see our terms.