Affiliate disclosure

How we make money

When you click an “Open account” or “Visit” button (links like /go/zerodha) and open an account, the broker may pay LetsInvest a commission — at no extra cost to you. Your pricing is identical whether you come via us or go direct.

What affiliate money does not buy

• Ratings. Editorial scores are set by research criteria only.
• Rankings and sort order. Directories sort by rating and relevance, not commission.
• Verdicts. A paying partner can still lose a comparison — and several do on this site.
• Fee data. Published fees come from official pricing pages with verification dates.

How links work technically

Outbound links route through internal /go/[partner] URLs so we can count clicks, update destinations without editing articles, and disable partners instantly. We log the click timestamp, placement and a hashed IP — never your name, PAN, or account details (we couldn't see them if we wanted to).

Gold coin/bar deals

Listings on /gold/deals come from the retailers' affiliate programmes (Flipkart at launch) and link out through /go/[slug] so we can retire a destination instantly. We earn a commission when a sale completes on the retailer. Sort order is pure-metal price only; we do not move a listing for commission. Product images are hotlinked from the retailers' CDN with loading=lazy rather than re-hosted, and every price keeps the timestamp of its last sync — none of it is a live quote.

What we'll never do

• Recommend a worse product because it pays more.
• Hide the fact that a link earns commission — monetised pages carry a disclosure strip.
• Sell “sponsored rankings” disguised as editorial.

If this model ever biases a verdict, call it out — that accountability is the whole point of publishing this page.

Last reviewed: 22 September 2026.