About LetsInvest

Compare. Research. Invest smarter. LetsInvest exists because choosing a broker in India got harder, not easier: flat-fee plans, hidden AMC changes, US-stock add-ons, and affiliate blogs that rank whoever pays most.

What we do

• Maintain one sourced record per broker covering pricing, features and verification dates — the same record powers directories, reviews, comparisons and calculators.
• Publish side-by-side comparisons with differences highlighted and a clear verdict.
• Write beginner guides with worked numbers (SIPs, direct vs regular, brokerage, LRS).
• Build free tools that run in your browser — no sign-up, no data collection.

What we are not

• Not a SEBI-registered investment adviser. We publish education and research, never personalised recommendations.
• Not a broker. We don't hold your money or execute trades.
• Not pay-to-rank. Affiliate partnerships are disclosed and never determine ratings — see our affiliate disclosure and methodology.

Who writes this

Bylines read LetsInvest Research Desk — a shared editorial byline, not a pen name for one person. We publish as a team until a real contributor can sign their own work; invented author personas never ship. Every guide and review carries an update date so you can judge freshness.

Roadmap

India first: deeper broker coverage, more MF platforms, capital-gains and SWP tools. Next: verified US-broker reviews for LRS investors. The data model already supports both.