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Upstox vs Zerodha

Built from live entity records — same tables as our curated reviews. Highest editorial rating here: Zerodha.

In this comparison (2/4)

UpstoxZerodha

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Comparison of Upstox, Zerodha: pricing, ratings and key facts
4.3/ 5
4.6/ 5
Best forMobile-first traders and developers who use trading APIs.Cost-conscious DIY investors who mainly buy-and-hold stocks or trade F&O occasionally.
Equity delivery₹20 per ordersource₹0source
Intraday₹20 or 0.1% per ordersource₹20 or 0.03% per ordersource
Futures₹20 or 0.05% per ordersource₹20 or 0.03% per ordersource
Trading API✓ Free historical + websocket APIssource—
IPO investing✓ UPI-based IPO applicationssource—
Mobile app✓ Upstox Prosource✓ Kite (Android + iOS)source
Web platform✓ Upstox Pro Websource✓ Kite Websource
Charting—✓ ChartIQ + TradingViewsource
Customer support—✓ Ticket + call-and-tradesource
US stocks—✓ Beta on Kite web: ~2,000 stocks, ~1,000 ETFs, fractional, 0.10% brokerage (max $10)source
US stocks—✓ Supported
Fees & pricing score4.4/54.8/5
Trading platforms score4.3/54.7/5
Customer support score3.7/53.9/5
Research & education score3.0/53.5/5
Ease of opening score4.4/54.2/5

Highlighted rows differ. “Confirming” means we haven't re-verified that figure yet — check the official pricing page.

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4.3/ 5

Upstox is a solid low-cost alternative to the big two, especially for API users. Confirm current AMC and plan details before opening an account.

What we like

  • Free account opening
  • Fast Pro web + mobile platforms
  • Good API for algo traders
  • Competitive flat pricing

Watch out for

  • AMC and platform nuances change often — verify
  • Support quality is inconsistent
  • Margin-trading funding costs add up
4.6/ 5

Zerodha remains the benchmark discount broker: unbeatable for delivery investors, transparent flat pricing for traders. Beginners wanting hand-holding may prefer a full-service app.

What we like

  • ₹0 equity delivery brokerage
  • Simple flat ₹20 intraday/F&O pricing
  • Mature Kite web + mobile platform
  • Strong Varsity investor-education library
  • Free account opening

Watch out for

  • ₹300/year AMC after free first year
  • No research-advisory for beginners
  • Support can be slow on volatile days
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How we research. Every fee on this site carries a source and a verification date. Data is re-checked against official broker pages; read our editorial methodology. LetsInvest is a research publication, not a financial adviser — see our terms.