Zerodha Coin
Direct mutual funds inside Zerodha
4.4/ 5
Best for: Existing Zerodha users investing in direct mutual funds.
Compare Zerodha Coin with others →Mutual fund platform review
ET Money review
Direct MFs with expense analytics
4.3/ 5App: 4.5/5
Pricing confirmation pending — verify on the official site before acting.
Verdict: ET Money wins on insight. Pure executors can use Kuvera or Coin for free.
Overview
ET Money offers direct mutual funds with portfolio health checks, expense tracking and Genius-curated portfolios, plus insurance and deposits cross-sell.
Who is it for? Data-driven MF investors who want analytics over execution.
What you can invest in
- Mutual fundsAll AMCs + analytics
- ✓ Yes
Features
investing
- Portfolio health check✓ · Fund report cards
- Direct MF plans✓ · All AMCs + analytics
Support & company
Customer support
Support channels not yet listed — check the broker's contact page.
Company facts
- Founded
- 2015
- Regulation
- SEBI-registered investment adviser (for advisory features)
Pros & cons
What we like
- Best-in-class portfolio analytics
- Direct plans with tracking tools
- Expense-manager integration
Watch out for
- Upsells paid Genius packs
- Insurance cross-sell noise
- Stocks not supported
ET Money wins on insight. Pure executors can use Kuvera or Coin for free.
Compare ET Money
Alternatives
Groww Mutual Funds
Direct MFs inside India's biggest investing app
4.5/ 5
Best for: Groww users who want MFs where their stocks live.
Compare Groww Mutual Funds with others →
Kuvera
Free direct MFs + goal planning
4.4/ 5
Best for: Goal-based MF investors who want a free, no-upsell platform.
Compare Kuvera with others →ET Money FAQs
Is ET Money safe?
ET Money is a SEBI-registered investment adviser. Your mutual-fund units are held in your name with the asset-management companies; ET Money is the execution and advice layer. Market risk remains yours.
Who is ET Money best for?
Data-driven MF investors who want analytics over execution.
What does ET Money charge?
Direct mutual-fund investing on ET Money is free. The Genius advisory membership — curated stock and mutual-fund portfolios with quarterly rebalancing — is a paid subscription (about ₹249 a month). Confirm the current price in-app before subscribing.
What is the verdict on ET Money?
ET Money wins on insight. Pure executors can use Kuvera or Coin for free.
User reviews
No user reviews yet
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Visit ET Money
Official site — pricing varies by plan, verify before acting.