Zerodha Coin
Direct mutual funds inside Zerodha
4.4/ 5
Best for: Existing Zerodha users investing in direct mutual funds.
ET Money review
Direct MFs with expense analytics
4.3/ 5App: 4.5/5
Pricing confirmation pending — verify on the official site before acting.
Visit ET MoneySEBI-registered investment adviser (for advisory features)
Overview
ET Money offers direct mutual funds with portfolio health checks, expense tracking and Genius-curated portfolios, plus insurance and deposits cross-sell.
Who is it for? Data-driven MF investors who want analytics over execution.
Features
investing
- Direct MF plans✓ · All AMCs + analytics
- Portfolio health check✓ · Fund report cards
Pros & cons
What we like
- Best-in-class portfolio analytics
- Direct plans with tracking tools
- Expense-manager integration
Watch out for
- Upsells paid Genius packs
- Insurance cross-sell noise
- Stocks not supported
Our verdict
ET Money wins on insight. Pure executors can use Kuvera or Coin for free.
Compare ET Money
Alternatives
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How we research. Every fee on this site carries a source and a verification date. Data is re-checked against official broker pages; read our editorial methodology. LetsInvest is a research publication, not a financial adviser — see our terms.