Zerodha Coin
Direct mutual funds inside Zerodha
4.4/ 5
Best for: Existing Zerodha users investing in direct mutual funds.
Compare Zerodha Coin with others →Mutual fund platform review
ET Money review
Direct MFs with expense analytics
4.3/ 5App: 4.5/5
Pricing confirmation pending — verify on the official site before acting.
Overview
ET Money offers direct mutual funds with portfolio health checks, expense tracking and Genius-curated portfolios, plus insurance and deposits cross-sell.
Who is it for? Data-driven MF investors who want analytics over execution.
What you can invest in
- Mutual fundsAll AMCs + analytics
- ✓ Yes
Features
investing
- Portfolio health check✓ · Fund report cards
- Direct MF plans✓ · All AMCs + analytics
Support & company
Customer support
Support channels not yet listed — check the broker's contact page.
Company facts
- Founded
- 2015
- Regulation
- SEBI-registered investment adviser (for advisory features)
Pros & cons
What we like
- Best-in-class portfolio analytics
- Direct plans with tracking tools
- Expense-manager integration
Watch out for
- Upsells paid Genius packs
- Insurance cross-sell noise
- Stocks not supported
ET Money wins on insight. Pure executors can use Kuvera or Coin for free.
Compare ET Money
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Groww Mutual Funds
Direct MFs inside India's biggest investing app
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Best for: Groww users who want MFs where their stocks live.
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Kuvera
Free direct MFs + goal planning
4.4/ 5
Best for: Goal-based MF investors who want a free, no-upsell platform.
Compare Kuvera with others →User reviews
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How we research. Every fee on this site carries a source and a verification date. Data is re-checked against official broker pages; read our editorial methodology. LetsInvest is a research publication, not a financial adviser — see our terms.
Visit ET Money
Official site — pricing varies by plan, verify before acting.