Custom comparison
Upstox vs Zerodha vs Groww
Built from live entity records — same tables as our curated reviews. Highest editorial rating here: Zerodha.
Highlighted rows differ between columns.
4.3/ 5 | 4.6/ 5 | 4.5/ 5 | |
|---|---|---|---|
| Best for | Mobile-first traders and developers who use trading APIs. | Cost-conscious DIY investors who mainly buy-and-hold stocks or trade F&O occasionally. | Beginners and mutual-fund investors who want one simple app for everything. |
| Account opening | ₹0 (free)source | ₹0 (free)source | ₹0 (free)source |
| Annual maintenance (AMC) | ₹0 first year, then ₹300/yearsource | ₹0 first year, then ₹300/yearsource | ₹0source |
| Equity delivery | ₹20 per ordersource | ₹0source | ₹20 or 0.1% per ordersource |
| Intraday | ₹20 or 0.1% per ordersource | ₹20 or 0.03% per ordersource | ₹20 or 0.1% per ordersource |
| Options | ₹20 per ordersource | ₹20 per ordersource | ₹20 per ordersource |
| Futures | ₹20 or 0.05% per ordersource | ₹20 or 0.03% per ordersource | ₹20 per ordersource |
| Research & advisory | — | — | — |
| Trading API | ✓ Free historical + websocket APIssource | — | — |
| IPO investing | ✓ UPI-based IPO applicationssource | — | ✓ UPI-based IPO applicationssource |
| Mobile app | ✓ Upstox Prosource | ✓ Kite (Android + iOS)source | ✓ Groww (Android + iOS)source |
| Web platform | ✓ Upstox Pro Websource | ✓ Kite Websource | ✓ Groww Websource |
| Charting | — | ✓ ChartIQ + TradingViewsource | — |
| Customer support | — | ✓ Ticket + call-and-tradesource | ✓ Help center + in-app chat + email (support@groww.in) + phone 9108800000source |
| US stocks | — | ✓ Beta on Kite web: ~2,000 stocks, ~1,000 ETFs, fractional, 0.10% brokerage (max $10)source | ✓ Live via Groww IFSC (GIFT City): thousands of US stocks and ETFs, fractional from $1, ₹0 account opening and AMCsource |
| Mutual funds | ✓ Supported | ✓ Supported | ✓ Supported |
| IPO | ✓ Supported | ✓ Supported | ✓ Supported |
| US stocks | — | ✓ Supported | ✓ Supported |
| Fees & pricing score | 4.4/5 | 4.8/5 | 4.3/5 |
| Trading platforms score | 4.3/5 | 4.7/5 | 4.4/5 |
| Customer support score | 3.7/5 | 3.9/5 | 4.0/5 |
| Research & education score | 3.0/5 | 3.5/5 | 3.2/5 |
| Ease of opening score | 4.4/5 | 4.2/5 | 4.9/5 |
Highlighted rows differ. “Confirming” means we haven't re-verified that figure yet — check the official pricing page.
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A star rating and one detail is enough. Human-moderated, no account needed.
Upstox is a solid low-cost alternative to the big two, especially for API users. Confirm current AMC and plan details before opening an account.
What we like
- Free account opening
- Fast Pro web + mobile platforms
- Good API for algo traders
- Competitive flat pricing
Watch out for
- AMC and platform nuances change often — verify
- Support quality is inconsistent
- Margin-trading funding costs add up
Zerodha remains the benchmark discount broker: unbeatable for delivery investors, transparent flat pricing for traders. Beginners wanting hand-holding may prefer a full-service app.
What we like
- ₹0 equity delivery brokerage
- Simple flat ₹20 intraday/F&O pricing
- Mature Kite web + mobile platform
- Strong Varsity investor-education library
- Free account opening
Watch out for
- ₹300/year AMC after free first year
- No research-advisory for beginners
- Support can be slow on volatile days
Groww is the easiest on-ramp to Indian investing. Active high-volume traders should compare per-order costs with Zerodha before switching.
What we like
- Easiest onboarding for first-time investors
- Stocks, MFs and IPOs in one app
- Clean, modern mobile experience
- Free account opening
Watch out for
- Flat per-order pricing adds up for small trades
- Limited advanced charting vs Kite/TradingView depth
- Research content is basic