Head-to-head
ET Money vs Fisdom
Direct MFs with expense analytics Fisdom: Goal-based MFs with bank partnerships
4.3/ 5 | 4.0/ 5 | |
|---|---|---|
| Best for | Data-driven MF investors who want analytics over execution. | Beginners wanting guided SIPs plus tax help. |
| Portfolio health check | ✓ Fund report cardsconfirming | — |
| Direct MF plans | ✓ All AMCs + analyticssource | ✓ Direct plans, zero commissionconfirming |
| SIP / STP / SWP | — | ✓ SIPs from ₹100, NFO accessconfirming |
| Mutual funds | ✓ Supported | ✓ Supported |
| IPO | — | — |
| US stocks | — | — |
| Fees & pricing score | 4.6/5 | 4.0/5 |
| Trading platforms score | 4.4/5 | 4.0/5 |
| Customer support score | 3.9/5 | 4.0/5 |
| Research & education score | 4.2/5 | 4.0/5 |
| Ease of opening score | 4.5/5 | 4.0/5 |
Highlighted rows differ. “Confirming” means we haven't re-verified that figure yet — check the official pricing page.
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ET Money: strengths & weaknesses
What we like
- Best-in-class portfolio analytics
- Direct plans with tracking tools
- Expense-manager integration
Watch out for
- Upsells paid Genius packs
- Insurance cross-sell noise
- Stocks not supported
Fisdom: strengths & weaknesses
What we like
- SIPs from ₹100
- Goal-based recommendations
- Tax-filing assistance
Watch out for
- Smaller fund-research depth vs ET Money
- Brand less known than Groww
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How we research. Every fee on this site carries a source and a verification date. Data is re-checked against official broker pages; read our editorial methodology. LetsInvest is a research publication, not a financial adviser — see our terms.