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Head-to-head

ET Money vs Zerodha Coin

Direct MFs with expense analytics Zerodha Coin: Direct mutual funds inside Zerodha.

Comparison of ET Money, Zerodha Coin: pricing, ratings and key facts
4.3/ 5
4.4/ 5
Best forData-driven MF investors who want analytics over execution.Existing Zerodha users investing in direct mutual funds.
Mutual funds✓ Supported✓ Supported
IPO
US stocks

Highlighted rows differ. “Confirming” means we haven't re-verified that figure yet — check the official pricing page.

4.3/ 5

ET Money wins on insight. Pure executors can use Kuvera or Coin for free.

4.4/ 5

The natural MF home for Zerodha users. Standalone seekers may prefer Kuvera or ET Money.

ET Money: strengths & weaknesses

What we like

  • Best-in-class portfolio analytics
  • Direct plans with tracking tools
  • Expense-manager integration

Watch out for

  • Upsells paid Genius packs
  • Insurance cross-sell noise
  • Stocks not supported

Zerodha Coin: strengths & weaknesses

What we like

  • True direct plans, zero commission
  • Deep AMC coverage
  • Seamless with a Zerodha demat account

Watch out for

  • Requires a Zerodha account
  • Demat-form units (not for everyone)
  • Analytics weaker than ET Money/Kuvera
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How we research. Every fee on this site carries a source and a verification date. Data is re-checked against official broker pages; read our editorial methodology. LetsInvest is a research publication, not a financial adviser — see our terms.