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Alice Blue logoAlice Blue review

Veteran flat-fee pick with genuinely free APIs

4.0/ 5
  • Since 2006
  • Delivery ₹20 or 2.5% per order
  • AMC ₹0 lifetime
Open an account with Alice BlueCompare Alice Blue →SEBI INZ000156038 | Member: NSE, BSE, MCX | DP: CDSL

Reviewed by LetsInvest Research DeskUpdated 14 Sept 2026Pricing verified 14 Sept 2026How we test

Fees & pricing4.3
Trading platforms4.0
Customer support3.7
Research & education3.0
Ease of opening4.0

Overview

Long-standing discount broker with lifetime zero AMC, ₹20-flat brokerage capped by percentage, free APIs and a TradingView-integrated ANT stack aimed at F&O and algo traders.

Best for: F&O and algo traders wanting cheap flat brokerage with free APIs.

Pros & cons

What we like

  • Lifetime ₹0 AMC plus ₹0 opening and MF brokerage
  • Free APIs plus TradingView for algo and F&O
  • No inactivity, transfer or tracking fees

Watch out for

  • Flat ₹20 with no zero-delivery leg
  • DP and bracket-order extras
  • IPO and US coverage need confirmation

Fees & charges

Account charges

Account openingOne-time charge to open your demat + trading account. Many discount brokers have made this free.
₹0 (free)✓ Verified 14/9/2026Source: Alice Blue pricing page · Static-verified
Annual maintenance (AMC)Yearly demat maintenance, charged by the broker (separate from CDSL/NSDL custodian fees). Often free for the first year.
₹0 lifetime✓ Verified 14/9/2026Source: Alice Blue pricing page · Static-verified

Equity

Equity deliveryBrokerage when you buy shares and hold them overnight or longer. This is the charge long-term investors should minimise.
₹20 or 2.5% per order✓ Verified 14/9/2026Source: Alice Blue pricing page · Static-verified
IntradayBrokerage on same-day buy-sell trades. Percentage caps (e.g. 0.03%) protect small orders from the flat fee.
₹20 or 0.05% per order✓ Verified 14/9/2026Source: Alice Blue pricing page · Static-verified
DP charge (sell)Charged when shares leave your demat on a sell (delivery). Goes mostly to the depository, not the broker.
₹15 + GST per sell✓ Verified 14/9/2026Source: Alice Blue pricing page · Static-verified

Derivatives (F&O)

OptionsPer-order charge for options buying/selling. Excludes STT, exchange and SEBI charges, which apply equally everywhere.
₹20 per order✓ Verified 14/9/2026Source: Alice Blue pricing page · Static-verified
FuturesPer-order charge for futures trades. Same statutory extras as options apply on top.
₹20 per order✓ Verified 14/9/2026Source: Alice Blue pricing page · Static-verified
Source & freshness
Source
Each broker's official pricing page (per-row source links above)
Timeliness
Static-verified
Verified
14/9/2026
Method
reported
Note
Re-checked against official pages; unverified rows show Confirming. Never a live tick.

Sources: official broker pricing pages. Figures marked “Confirming” are being re-verified — always confirm before trading.

What you can invest in

Stocks (delivery)
✓ Yes
Intraday
✓ Yes
Futures & options
✓ Yes
Mutual funds
✓ Yes
IPO
—
US stocks
—
Trading APIFree SmartAPI access
✓ Yes

Platforms & features

platforms

  • Mobile app✓ · ANT Mobi (Android + iOS)
  • Web platform✓ · ANT Web

trading

  • Charting✓ · TradingView integration
  • Trading API✓ · Free SmartAPI access

research

  • Research & advisory—

Support & company

Customer support

Support channels not yet listed — check the broker's contact page.

Company facts

Founded
2006
Regulation
SEBI INZ000156038 | Member: NSE, BSE, MCX | DP: CDSL
Our verdict
Veteran flat-fee pick; investors should weigh the ₹20 delivery ticket against zero-delivery rivals.

How to open a Alice Blue account

  1. Start your application

    Open the Alice Blue signup with your mobile number and email — it takes about 10 minutes.

  2. Complete e-KYC

    Verify with PAN, Aadhaar-based OTP, a live selfie and your bank proof (cancelled cheque or statement).

  3. E-sign documents

    Digitally sign the account-opening form and nomination details via Aadhaar e-sign.

  4. Get your client ID

    Activation usually takes 24–48 hours. Your login credentials arrive by email and SMS.

Start your Alice Blue application

Where does Alice Blue rank for your style?

Alternatives to Alice Blue

Alice Blue FAQs

Is Alice Blue real or fake?

Real. Alice Blue Financial Services Pvt Ltd is a SEBI-registered broker (INZ000156038) operating since 2006, a member of NSE, BSE and MCX and a CDSL depository participant. Your shares sit in your own demat account. Support quality, not legitimacy, is the documented weak spot.

What are Alice Blue brokerage charges?

Flat ₹20 per executed order: delivery ₹20 or 2.5% whichever is lower, intraday and futures ₹20 or 0.05% whichever is lower, options ₹20 flat. Account opening and demat AMC are both ₹0 (AMC-free since September 2024). Confirm on aliceblueonline.com/pricing — the fee table above carries a verification date.

Does Alice Blue offer mutual funds and IPOs?

Yes — mutual fund investments and IPO applications carry zero charges on Alice Blue. It is primarily an equity/F&O discount broker, so MF research depth trails dedicated MF apps.

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Brokerage history

No price changes recorded since tracking began — current fees verified 14/9/2026. How monthly tracking works →

Affiliate disclosure: LetsInvest earns a commission if you open an account via links on this page — at no extra cost to you. Rankings are editorial and never sold. Read how we make money and our methodology.
How we research. Every fee on this site carries a source and a verification date. Data is re-checked against official broker pages; read our editorial methodology. LetsInvest is a research publication, not a financial adviser — see our terms.
Open an account with Alice Blue

Official site — pricing varies by plan, verify before acting.