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ICICI Direct logoICICI Direct review

Bank-backed 3-in-1 broker with Prime slab pricing

3.9/ 5App: 4.0/5
  • Since 2000
  • Delivery 0.07%–0.22% (Prime slabs)
  • AMC ₹300 (iValue subscribers)
Open an account with ICICI DirectCompare ICICI Direct →SEBI-registered stockbroker | Member: NSE, BSE, MCX

Reviewed by LetsInvest Research DeskUpdated 14 Sept 2026Pricing verified 22 Sept 2026How we test

Fees & pricing3.6
Trading platforms4.3
Customer support4.2
Research & education4.5
Ease of opening3.8

Overview

ICICI Direct is ICICI Securities' full-service 3-in-1 (bank + trading + demat) offering, pairing deep research and branch support with Prime one-time-fee slabs and a flat-₹20 iValue plan for active traders.

Best for: Existing ICICI Bank customers who will buy a Prime slab for lower rates.

Pros & cons

What we like

  • True 3-in-1 integration with ICICI Bank accounts
  • Prime slabs go as low as 0.07% delivery and ₹9/lot options
  • Strong research plus MTF and one-click equity baskets

Watch out for

  • Standard (non-Prime) brokerage is high and opaque
  • One-time Prime fees up to ₹9,999 + GST
  • Prime vs iValue vs standard plans confuse cost comparison

Fees & charges

Account charges

Account openingOne-time charge to open your demat + trading account. Many discount brokers have made this free.
Rs.0 — no charges for opening the account (trading/demat transactions charged separately)✓ Verified 22/9/2026Source: ICICI Direct brokerage pages · Static-verified
Annual maintenance (AMC)Yearly demat maintenance, charged by the broker (separate from CDSL/NSDL custodian fees). Often free for the first year.
₹300 (iValue subscribers)✓ Verified 14/9/2026Source: ICICI Bank 3-in-1 brokerage page · Static-verified

Equity

Equity deliveryBrokerage when you buy shares and hold them overnight or longer. This is the charge long-term investors should minimise.
0.07%–0.22% (Prime slabs)✓ Verified 14/9/2026Source: ICICI Direct Prime plan page · Static-verified
IntradayBrokerage on same-day buy-sell trades. Percentage caps (e.g. 0.03%) protect small orders from the flat fee.
0.007%–0.022% (Prime slabs)✓ Verified 14/9/2026Source: ICICI Direct Prime plan page · Static-verified
DP charge (sell)Charged when shares leave your demat on a sell (delivery). Goes mostly to the depository, not the broker.
₹20 + GST per scrip✓ Verified 14/9/2026Source: ICICI Direct Prime plan page · Static-verified

Derivatives (F&O)

OptionsPer-order charge for options buying/selling. Excludes STT, exchange and SEBI charges, which apply equally everywhere.
₹9–₹49 per lot (Prime slabs)✓ Verified 14/9/2026Source: ICICI Direct Prime plan page · Static-verified
FuturesPer-order charge for futures trades. Same statutory extras as options apply on top.
0.007%–0.022% (Prime slabs)✓ Verified 14/9/2026Source: ICICI Direct Prime plan page · Static-verified
Source & freshness
Source
Each broker's official pricing page (per-row source links above)
Timeliness
Static-verified
Verified
22/9/2026
Method
reported
Note
Re-checked against official pages; unverified rows show Confirming. Never a live tick.

Sources: official broker pricing pages. Figures marked “Confirming” are being re-verified — always confirm before trading.

What you can invest in

Stocks (delivery)
✓ Yes
Intraday
✓ Yes
Futures & options
✓ Yes
Mutual funds
✓ Yes
IPO3-in-1 IPO applications
✓ Yes
US stocks
—
Trading API
—

Platforms & features

platforms

  • Mobile app✓ · ICICIdirect Markets app (Android + iOS)

investing

  • IPO investing✓ · 3-in-1 IPO applications

research

  • Research & advisory✓ · Handpicked research + advisory

support

  • Customer support✓ · Call & Trade + branches

Support & company

Customer support

Call & Trade + branches

Company facts

Founded
2000
Regulation
SEBI-registered stockbroker | Member: NSE, BSE, MCX
Our verdict
A solid premium bank broker if you commit to Prime or iValue; expensive and opaque without one. Confirm the standard-plan tariff before opening.

How to open a ICICI Direct account

  1. Start your application

    Open the ICICI Direct signup with your mobile number and email — it takes about 10 minutes.

  2. Complete e-KYC

    Verify with PAN, Aadhaar-based OTP, a live selfie and your bank proof (cancelled cheque or statement).

  3. E-sign documents

    Digitally sign the account-opening form and nomination details via Aadhaar e-sign.

  4. Get your client ID

    Activation usually takes 24–48 hours. Your login credentials arrive by email and SMS.

Start your ICICI Direct application

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Brokerage history

No price changes recorded since tracking began — current fees verified 22/9/2026. How monthly tracking works →

Affiliate disclosure: LetsInvest earns a commission if you open an account via links on this page — at no extra cost to you. Rankings are editorial and never sold. Read how we make money and our methodology.
How we research. Every fee on this site carries a source and a verification date. Data is re-checked against official broker pages; read our editorial methodology. LetsInvest is a research publication, not a financial adviser — see our terms.
Open an account with ICICI Direct

Official site — pricing varies by plan, verify before acting.